Daftar Pustaka

DAFTAR PUSTAKA

• Richard E. Wilson, 'A Blueprint for Designing Marketing Channels', (www.chicagostrategy.com, 2008) Richard E. Wilson, 'A Blueprint for Designing Pemasaran Saluran', (www.chicagostrategy.com, 2008)

• Julian Dent , "Distribution Channels: Understanding and Managing Channels to Market" (Kogan Page, 2008) Julian Dent, "Saluran Distribusi: Memahami dan Mengelola Saluran ke Pasar" (Kogan Page, 2008)

• William D. Perreault, Jr. et al., 'Basic Marketing: A Marketing Strategy Planning Approach', (McGraw-Hill, 16th ed., 2008) William D. Perreault, Jr et al., 'Dasar Pemasaran: Sebuah Pendekatan Perencanaan Strategi Pemasaran', (McGraw-Hill, 16th ed., 2008)

• Louis W. Stern et al., 'Marketing Channels', (Prentice-Hall, 7th ed., 2006) Louis W. Stern et al., 'Pemasaran Saluran', (Prentice-Hall, 7th ed., 2006)

• P. Kotler, 'Marketing Management' (Prentice-Hall, 7th ed., 1991) P. Kotler, 'Manajemen Pemasaran' (Prentice-Hall, 7th ed., 2010)

• G. Lancaster and L. Massingham, 'Essentials of Marketing' (McGraw-Hill, 1988)

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